![]() This is a destination store and a technological show of force from Amazon, designed to give shoppers a glimpse into the future. So we shouldn’t look at this as a direct assault on the grocery leaders. ![]() Naturally being an Amazon store it has unique technology woven into it, but notably Amazon has also focused on the basics. ![]() The most intriguing launch in 2020 was the opening of the first Amazon branded supermarket – Fresh. “In the US, Amazon has been steadily building its footprint in the physical grocery sector through both Amazon Go and the acquisition of Whole Foods. Nick Carroll, Mintel Associate Director of Retail, said: Amazon Fresh is regularly used by only 7% of Prime members. Just under one in five (18%) consumers purchased food and drink online from Amazon in the past year. The importance of a fast shopping experience is highlighted by the 4 4% of consumers who say they have looked to limit their time in-store since the pandemic began. ![]() While less than one in five (17%) Brits are drawn to the prospect of cashier-less technology, this rises to 27% of 16-24s. In its US Go and Fresh stores, Amazon has made waves with its ‘Just Walk Out’ technology that allows shoppers a ‘check-out free’ experience. Overall attraction in shopping at these physical stores was higher among younger shoppers, with 84% of 16-34s showing some interest conversely 39% of over-65s said they would not shop in an Amazon grocery store. Meanwhile, a quarter (24%) would like the opportunity to be able to collect online orders. When asked what would encourage them to shop at a physical Amazon grocery store, almost two thirds (63%) of consumers said they would be attracted to discounts for Prime membership*. ![]() With the first Amazon grocery store opening in Britain today (Thursday), latest research from Mintel reveals that three quarters (76%) of Brits say they would shop at one. ![]()
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